How to Set up Meta Ads Manager Correctly
- 6 days ago
- 2 min read
How to set up Meta Ads Manager the Right Way
Before you run an ad, set the foundation correctly.
Running ads without the proper setup is the fastest way to waste money.
This step-by-step will walk you through setting up your Meta Ads Manager correctly so your ads can run smoothly when you’re ready.
No overwhelm.No guessing. Just the foundation every business needs.
By the end of this walkthrough, you’ll have:
A properly structured Meta Business account
Your ad account created
Instagram + Facebook connected
Pixel installed on your website
Tracking ready for future ads
Once this is done, you’re ready for strategy.
Step 1: Create Your Meta Business Account
Go to: business.facebook.com
Click Create Account
Use your business email (not personal if possible).
Enter:
Business name
Your name
Business email
Click Create.
Step 2: Add Your Facebook Page + Instagram
Inside Business Settings:
Go to Accounts → Pages, Click Add → Add your page.
Then go to Instagram Accounts, Click Add → connect your IG login.
This ensures ads can run across both platforms.
Common mistake: Trying to run ads without connecting accounts first.
Step 3: Create Your Ad Account
Inside Business Settings:
Go to Ad Accounts → Add → Create New
Choose:
Time zone
Currency
Business use
Assign yourself full access.
You now have an ad account ready to use.
Step 4: Add a Payment Method
Go to Payment Settings
Add:
Card
Bank
PayPal
Without this, ads won’t run.
You don’t need to spend yet - just add the method.
Step 5: Install the Meta Pixel on Your Website
This is what tracks results.
Go to: Events Manager → Connect Data → Web
Choose: Meta Pixel, Enter website URLFollow prompts.
If using Wix/Squarespace/Shopify: You’ll paste the pixel ID into site settings.
[insert screenshot]
Step 6: Test That It’s Working
Inside Events Manager: Check if your pixel is active.
Visit your website in another tab. If the pixel fires → you’re set.
This means future ads can track results.
Your account is now set up correctly.
Most businesses stop here - but setup is only the foundation.
The real results come from:
choosing the right budget
targeting the right people
running the right ads
knowing when to scale
You’ve set the foundation. Now learn how to actually run ads that work.
Subscribe to unlock the full Ego Co learning library, including:
Paid ads strategy
analytics + reporting
systems + automation
email marketing
future modules
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